We have been managing PPC campaigns for a couple years now and with big changes in the works, I finally decided it was time to take the Adwords Professional test.  I feel pretty good about passing the test on the first try- which is not bad whose main bread and butter is hyper-local search marketing.

The test is not particularly difficult if you have been using Adwords, but there were several questions which you just have to save time to look up, like, “If you are a pre-pay account can you pay your account with western-union or cashiers check.” Since this doesn’t apply to me I had to look it up. So anyone looking to take the test, keep your Google help open.

I noticed for my test, that there was a large section on new ways a site marketer can integrate with the Google Local Business center within their adwords account.  Since I had attended Google’s launch of these features in 08/09 in San Jose I had already been testing conversion when adding this association. But this was really one of the few times I had noticed a strong push for Google to start monitoring Google Local business and maps.  More on the Adwords / Local Business integration at a different time.

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