Remember the good old days where there were only 3 places to buy traffic? Google, Yahoo and Microsoft have dominated the market. Especially in local search marketing, several IYP, Internet Yellow Pages, have moved from yearly directory listing fees to a pay-per-click structure.
In some highly competitive keywords especially, this has been a great opportunity for more keyword inventory and to really control a cost for conversion for a client. However, with so many opportunities and each site offering a slightly different package and type of customer a search engine marketer’s job is growing increasingly more difficult.
Over the next several weeks, we are going to open up our Advertising Portfolio and share real traffic patterns and conversion rates for the different IYP to show which sites drove quality traffic and leads and the sites whose advertising structure actually hurt our search engine efforts. You will want to stay tuned, as we rank each traffic source… you are not going to believe how the traffic from the different IYP behaved or how drastic different results were from the same sources to different industries.
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- AOL
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