September 8, 2009 | 6 Comments

GarrettLegal Internet Marketing Campaigns in Under 24 Hours

Posted by Garrett (@garrettgillas)

Analytics GraphAt Envoca one of the things that specialize in is building websites that generate leads for our clients. It is one thing to design a good-looking business website for a client but it is quite another to build a website that brings business to a client. One of the other things that we specialize in is legal internet marketing. When we work on projects that are a combination of the two you can find examples of some of our best work.

Staying Ahead of the Curve – The Hydroxycut Recall

On the morning of May 1, 2009 the FDA announced that the popular diet drug Hydroxycut was to be recalled due to severe cases of liver damage and the risk of death. Several of our clients are law firms who handle pharmaceutical injury lawsuits and wanted to be able to take the cases of people injured by this drug as soon as possible. We have found that these days, when people need a lawyer, they look on the internet to find one. Therefore, it was important to us to make sure that people searching online for a Hydroxycut lawyer found our clients on Google as soon as possible.

Hydroxycut BottleBecause we are heavily interested in serving our clients, we receive notifications directly from the FDA and the CPSC (Consumer Product Safety Commission) regarding product recalls that could directly affect our clients. So on the morning of the recall we immediately began working on getting the information that consumers need regarding the drug recall and their rights online. Within 24 hours we had successfully created a series of resources across multiple websites that helped Hydroxycut victims find an available personal injury lawyer, depending on their case and the state that they lived in.

With the combination of quality copy writing, SEO practices, PPC ads and a quick turnaround time we were able to put our clients well ahead of the competition. Most competing law firms had to wait several weeks for production after having to “put a call in to the web guy who should have something by the end of the month”.

  1. PA Prepaid Legal Welch Gold & Siegel Pennsylvania personal injury lawyers Welch Gold &...
  2. Testing Satellite Legal Offices It is no secret that local search engine...
  3. 7 Things To Do in the Next Hour To Increase Leads on Your Legal Website A lot has changed since we began...
  4. Envoca Design Announces New Sites and Redesigns Envoca Design is proud to announce new...

6 Responses to “Legal Internet Marketing Campaigns in Under 24 Hours”

  1. rocky says:

    On the morning of May 1, 2009 the FDA announced that the popular diet drug Hydroxycut was to be recalled due to severe cases of liver damage and the risk of death. Several of our clients are law firms who handle pharmaceutical injury lawsuits and wanted to be able to take the cases of people injured by this drug as soon as possible. We have found that these days, when people need a lawyer, they look on the internet to find one. Therefore, it was important to us to make sure that people searching online for a Hydroxycut lawyer found our clients on Google as soon as possible.

  2. jack parler says:

    Hi. I read a few of your other posts and wanted to know if you would be interested in exchanging blogroll links?

  3. Savings says:

    Love the niche within the legal space. I like the targeted article and link.

    I think the link: “Contact Our Hydroxycut Recall Lawyers Today »” on the page isn’t compatible with FF as it didnt fade for me.

  4. google says:

    Hey there this is google here.. lvoe the site by the way.. keep up the good work

  5. Ethel Freeman says:

    A very interesting blog post. What would you say was the most common problem?

  6. There are certainly a lot of details like that to take into consideration. That?s a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game.