“Why do I need SEO?” is a question that we at Envoca seem to hear a lot these days. Search engines like Google and Bing are making it easier and easier for normal people to get their sites listed so why should anyone hire a Search Engine Optimizer?
The truth is that while getting listed on search engines is easier than in the past, getting found by potential customers is harder than ever. The basic truth is that the more people that start to market themselves online the competition there is. As this happens, you site gets pushed down the list of millions of results that Google returns when people search for your product or service. Ever wonder who all of those sites belong to? People that haven’t invested the time and money in genuine SEO services.
Many people simply think that they can buy a book or read a blog on “How to Get Your Site to Rank #1 on Google” and suddenly their site will get tons of traffic. This could not be further from the truth. Saying that “Anyone Can Do SEO!” is not an entirely inaccurate term. It’s kind of like saying, “Anyone can rebuild an airplane engine.” or, “Anyone can be an astronaut.” or better even, “Anyone can lose 50 lbs in 2 week guaranteed!”. While none of those statements are entirely inconceivable, they are all fairly misleading. Some sources will even tell you that all you have to do is insert a secret line of code containing keyword into all of your pages and you will immediately see results.
Real Search Engine Optimization
The truth of the matter is that real agency’s that offer SEO services have to do a large variety of tasks to optimize a site to rank well. These tasks involve extensive competitive research, a variety of modifications to the actual website in question, as well as implementing many external features completely outside of the website itself.
Any good search engine marketer will be happy to give you a run-through of the process step-by-step, just as any good auto mechanic will be happy to tell you exactly what he is repairing and why. If you have any specific questions on what your site might need to rank better on Google feel free to give us a call at 888-301-9525 or email us.
I have always wondered about this – thanks for making it clear for me.
Great information. Thanks for the post.
I’m writing an article about this. This post is helpful. I’ll be sure to give credit where credit is due. Thank you.
Hi, first I want to say nice blog. I don’t always agree with your opinions but it’s always a nice read.
Wow I had yet to think about the apparently simple ways a search engine like Google operates. The truth of the affair is that while Search Engines looks at your page numerous times, it takes a ton of work on your part to get your page to become intriguing to Google. This lends to my knowledge of Google!
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