As we begin any project we start with keyword research: Selecting keywords should be a first step with any good SEO. There are several tools such as WorkTracker and Keyword Discover which can help locate keywords; We just need a tools which will show relative volume of different keywords compared to each other.
Let’s take a recent project we worked on for Sonus-USA, who offers wholesale car detailing supplies.
Step 1: Visit Google and look at the keyword completion tool. First off we start by creating a list of common keyword within a theme. We begin entering “detailing products…” and Google tells us that users are searching for ” detailing products manufacturer” and “detailing products wholesale” both are added to our list.
Step 2: To get additional ideas for keyword, we visit the wonder wheel tool under search options. As shown, this tool shows related keywords such as “detailing products distributor” and “wholesale detailing supplies”. Building additional phrases to our list.
Step 3: We create tight groups of related keywords which we can place into Adwords, assign to related on site content and use within our content.
Step 4: We take our list of keyword and enter the related terms into Google’s Insights for Search. This research tools gives the keyword comparison we said was so important. We see that “car detailing” is searched for 40% more than “auto detailing” and “car wax” twice as much as “car polish”. We also see the list of breakaway keywords which can be additional keyword ideas.
Once we have our list of keywords, researched and have a comparative analysis done, we’re ready to continue with integrating these topics and keywords into our onsite and offsite optimization.
Sheesh, I guess that there’s a lot more work that goes into this than I thought.