Most people that have used the service, have noticed that Bing results are often different then Google’s. At envoca, we provide SEO services that include optimizing for both search engines. The following are 5 things we do to optimize sites for bing on a fairly regular basis.
1. Bing Webmaster Center
The first problem that webmasters usually have with new sites is getting them indexed in the first place. When you submit a site to Bing it can often be slow to index it at first. Often, only part of the site will be in Bing’s index at first. This can be terribly detrimental to a site’s success if a critical launch date is a priority. Luckily, Bing’s webmaster center has an area where users can submit their own XML sitemap (more info here). This allows Bing to crawl a website more quickly and thoroughly.
For example, MTCutters, who sells High Speed Steel Tool Bits, came up #1 for their targeted phrease ”Line Bore Measuring Tools” in Google the day after launch but not in the first page for Bing. With Bing Webmaster Center we were able to upload a sitemap and see it indexed the next day.
2. Utilize Bing Maps
In case you haven’t checked up Bing maps lately, Bing has been “Stealing The Crown” from Google when it comes to proving an online map service. Their new map beta is most impressive and we can expect them to take market share here if Google doesn’t do something quick. Make sure that if your website has a physical address that it is listed on Bing Maps. All that this entails is typing in you business name and state into the search bar and see if it comes up.
3. Target Long Tail Opportunities
Bing makes it a little easier to be found using long tail keywords because of it’s “Related Searches” feature. Bing tries to help it’s users narrow down what they are looking for by suggesting more specific phrases that they might be looking for.
For example, Tape Man Blue, an online distributor of Blue painters tape, who was doing 100% of sales from Google and direct traffic. After we looked at the phrases that Bing was suggesting, we saw a 6% increase in sales from Bing within 2 weeks and allows us to diversify traffic for this online retailer.
4. Check Your Outlinks
This is actually a lesser known trick in the SEO world. By using the search operator “linkfromdomain” on bing, we can see all of the pages that a given site links to. By typing “linkfromdomain:envoca.com” into the search bar on Bing (Bing is the only search engine that supports this) we can see the quality and relevancy of sites that we are linking to. This is important for quality control purposes because it is quite common for sites to become hacked or spammed in such a way that they link to “bad neighborhoods” on the internet which will almost always make your site rank lower.
Also, if your site is having difficulty ranking for a specific subject or keyword, use this tool to make sure that the sites you are linking to contain that same subject or keyword. Search engines often judge a sites context by whom it associates with.
5. Tweet it
Bing and Google are currently racing to be the first and best at the “Real-Time Search” game. Bing is trying to establish itself as the engine that indexes social networks like Twitter and Facebook the quickest. One trick we often use to get a new page quickly indexed on bing is to post a link to it on twitter (see the image at right). Because Bing is clamoring to quickly index our tweets, they are also indexing links just as fast.
If you have any questions about the information above or optimizing a site for Bing in general, feel free to email us your question or post in the comments section below. We will be glad to answer any questions you might have.
That’s new.I had considered the evidently simple ways the big G thinks. The truth of the thing is that Search Engines “indexes” your page countless times, it takes a metric tonne of work on your part in order to get a page to become relevent to the big G. This adds to my knowledge of search engine optimization.
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