A lot has changed since we began creating legal websites 7 years ago, if your website is not getting you the traffic and leads you want there is real action you can take, in the next hour, to both increase your visibility on search engines and turn potential clients into leads. Here are 7 things you can do right now to improve conversions on your Law Firm’s Website.
1) Place your firm’s phone number in the header of your site. Make it stand out with large fonts in a contrasting color.
2) Include your physical address & local phone number on each page of your website. This can often be quickly added to the footer of your site.
3) Add photographs of your staff, or at least your law partners, to your website—a good professional photo on the about page helps engage potential clients and build trust.
4) Optimize your Feedback Form. Include a feedback form on each page or your site. Test the call to action above your form. In our experience the text above your form has the single largest impact on your pages conversion. On the site, PA Workers Compensation Law, we tested 3 headlines and sub-headlines with an impressive 14% stretch between the best and worst converting call to action.
5) Encourage Action on Your Feedback Form. Tim Ash’s book on landing page optimization recommends website owners change the button on your feedback form from the standard “submit” to finish the sentence I want to… “Get a Legal Quote” or “Talk to a Personal Injury Lawyer.” We prefer larger orange buttons as well.
6) Update the <title> tag and your <h1> tag on your website to include both your area of practice and your physical location For example, consider “Personal Injury Lawyers in Plymouth Meeting” or “Medical Malpractice Lawyer Pennsylvania”.
7) Get links to your website. We talk in detail about the legal directories which have the best impact for lawyers. Most lawyers can come up with 10 links to their website by just emailing a few friends. You can also get links to your website by posting guest blogs on another attorney’s legal blog or writing informative articles elsewhere on the web.
I have a bonus recommendation!
If you have not done so, have a legal marketing professional work with you to claim your business profile on Google Maps.
These recommendations will help you quickly convert your website content into paying clients!
Thanks for the Tips
Sane
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It’s always nice to see others giving this kind of advice.
Showing your visitors who you are, by way of legitimate contact info, i.e., phone, address .. ect., and what you are all about both on the local and regional level, can greatly increase the bottom line in any business.