There are several ways you can get listed on the front page of Google for search terms that your potential customers could be using, including:

• Sponsored advertisements
• Organic links to your website
• Links to articles authored by your company or someone else
• Links to social marketing websites
• News and blog listings
• Videos and images
• Google Places (10-pack listing)

Different types of listings can have various impacts on your website’s visibility online as well as the cost of marketing to your target audience.

Sponsored Listings: Sponsored ads happen when you bid on a keyword or phrase related to your niche. People who search for that phrase are presented with a number of results and your ad will exist somewhere on that page. When your ad is clicked on, you’ll have a visitor sent to a page you direct them to. You’ll pay a fee for obtaining the attention of that visitor.

Organic SEO Results: Organic search engine optimized results happen when Google deems a page to be relevant to a search term. Your home page or deep links within your website could be indexed as one of the most relevant results based on a keyword phrase because of linking and other factors. Organic results are ideal because:

a)   They’re trusted the most by web surfers.

b)   They cost the least. In essence, the traffic is free—once you’ve invested time, resources, and / or money to achieve the top organic listing places.

Articles & Microblogging or Social Bookmark: Articles or press releases written by you or by someone else about you could also be listed on the front page as well as links to discussions about your product or service on a social media site, such as Twitter, for instance. If someone “tweets” about you, this could be deemed relevant and important enough to be listed on the front page of search engines.

Google News and Blog Search: Your links can be indexed in various sub search engines of Google’s, such as Google News and Google Blog Search. These results continually refresh based on current listings.

Videos: Videos posted on YouTube or other video sites can turn up on search engine results pages.

Images: Name the images on your website strategically and they could end up in search engine results, linking back to your website.

Google 10 Pack: If your site is properly optimized, it will be listed as a local business listing for people who query relevant search terms in a specific geographical area. This can be advantageous because not only will your site be listed as organic and relevant but the result also shows your phone number and links directly to your site so that people can easily contact you.

Get Found on Google

Getting found on the world’s largest search engine will lead to your getting found on many of the smaller search engines as well. It’s not enough to get listed, though. You need to be listed for specific terms and phrases to increase your chances of appealing to people who are ready to buy. You also need to approach your online marketing initiatives strategically, so that you can carefully manage your brand and reputation as well as capture leads from the traffic you obtain.

Envoca provides design, development, maintenance, SEO, and e-commerce solutions for clients in various lines of business. We’ve helped different types of companies, such as: lawyers, doctors, small businesses, and larger corporations increase their online presence and maximize their website traffic.  Contact us for a request for proposal or feel free to browse our portfolio.

What Happened?

Google changes its search engine algorithms regularly. They continually tweak it in an attempt to keep web search as “real” as they can. By real, they mean that they don’t want people to be able to “game” or manipulate their system. More than ever, they want the cream to rise to the top on a consistent basis so that they can retain their position as the most popular search engine in the world.

During the May update, many websites noted that they experienced traffic drops from 5-15% and this directly related to their long tail traffic. Traffic drops happened to many websites and it could have happened for a number of reasons, such as link devaluation, indexing problems, issues with authority site grading, or other issues. In essence, some of the traffic and indexing you were getting may not longer be listed on Google.

Long Tail keywords have been a great way to gain traffic with a high conversion rate in specific industries, particularly competitive ones, such as law firms.  By focusing on geographically related keywords, for example, you would benefit from specific traffic.  It has traditionally been much easier to rank for a term such as Mesothelioma lawyer, Portland than Mesothelioma lawyer on its own, for example.  But if you don’t have a diverse and layered SEO strategy, Google may no longer deem your pages worthy of their former rankings.

What should law firms do?

If you’ve felt traffic take a dip (or worse, a nose dive) or are not sure how much this change has impacted your website or blog, things to do to improve your situation could include:

• Check your analytics. Your website traffic reporting needs an assessment with a comparison of before and after the May Day timeframe to see if you are impacted. Data gathered from those reports will not only show what’s happened but can be very telling to an expert set of eyes in terms of the best SEO strategy to use in the coming weeks and months.
• Improve the content on your pages. Content has always been and always will be vital in terms of gaining search engine results and engaging visitors toward your desired call to action.  Yes, keywords are important but content quality is even more important and Google does supposedly still pay attention to latent semantic indexing.
• Create off-page linking campaigns. Link to specially selected pages on your site from off the page.  Practice area pages should be linked to from local sites. Categorizing your firm from practice area increases the validity of long tail keyword uses. Then, link to practice area pages from regionally relevant sites with authority, such as telephone directories, nationally recognized topical directories, etc.
• Create on-page linking campaigns. A legal blog is the perfect way to do this. For each post, optimize for long tail keywords that have been selected through research and traffic analysis. Then, build a linking campaign around each post. Include authority links, links to other relevant pages on your blog, and then bookmark the posts through social media optimization as well.
• Optimize on and off your site in terms of establishing online presence in general. Do this through article marketing, guest posting, creating profiles and interacting on professional networking sites, as well as via other social media optimization practices.

Search engines index individual pages and look at a multitude of variables when they crawl each page. Quantity, quality, relevance, authority, interaction, and popularity are all vital aspects to successful ongoing search engine optimization regardless of whether you are a law firm looking to increase online leads or in another line of business. If you need help, talk to us.

The Ostroff Injury Law Difference – 20/20 Experience. Real Numbers. Real Experience. The Vision to know how to Win.

• About Auto Accident Victims in Pennsylvania
• Accident victim, Pennsylvania attorney, PA no fault insurance, auto accident Q&A
• Auto accident victims glossary
• Car Accident Property Damage: I owe the bank more than the car insurance company will pay
• Drunk driver caused my injuries. What are my rights?
• Injured while riding a bike or walking as a pedestrian?
• Limited tort, PA no fault insurance, and the insurance company. Can auto accident victims prevail?
• Police error in reporting auto accidents: How to overcome police report mistakes.
• Uninsured motorist and underinsured motorist
• When should victims hire an attorney to file a lawsuit for an auto accident?

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1) Place your firm’s phone number in the header of your site. Make it stand out with large fonts in a contrasting color.

2) Include your physical address & local phone number on each page of your website. This can often be quickly added to the footer of your site.

3) Add photographs of your staff, or at least your law partners, to your website—a good professional photo on the about page helps engage potential clients and build trust.

4) Optimize your Feedback Form.  Include a feedback form on each page or your site.  Test the call to action above your form.  In our experience the text above your form  has the single largest impact on your pages conversion. On the site, PA Workers Compensation Law, we tested 3 headlines and sub-headlines with an impressive 14% stretch between the best and worst converting call to action.

5)  Encourage Action on Your Feedback Form. Tim Ash’s book on landing page optimization recommends website owners change the button on your feedback form from the standard “submit” to finish the sentence I want to… “Get a Legal Quote”  or “Talk to a Personal Injury Lawyer.”  We prefer larger orange buttons as well.

6)  Update the <title> tag and your <h1> tag on your website to include both your area of practice and your physical location For example, consider “Personal Injury Lawyers in Plymouth Meeting” or “Medical Malpractice Lawyer Pennsylvania”.

7) Get links to your website. We talk in detail about the legal directories which have the best impact for lawyers.   Most lawyers can come up with 10 links to their website by just emailing a few friends.   You can also get links to your website by posting guest blogs on another attorney’s legal blog or writing informative articles elsewhere on the web.

I have a bonus recommendation!

If you have not done so, have a legal marketing professional work with you to claim your business profile on Google Maps.

These recommendations will help you quickly convert your website content into paying clients!

New Legal Websites:

www.PennsylvaniaPersonalInjuryForms.com
www.AnapolSchwartzFoundation.org
www.888LONGIES.COM
www.Reading-PA-Lawyer.com
www.Berks-County-Lawyer.com
www.PA-Law-Blogs.com
www.Unsafe-Drug-Lawyers.com
www.CarPassengerLawyers.com

Check back to see Legal Websites we are developing and recent site launches at Envoca Design.

The firm’s areas of expertise include personal injury, catastrophic injuries, pharmaceutical and medical malpractice litigation, car accidents, truck accidents and drunk driving accidents. Clark, Perdue & List Co, LPA’s main office is located at 471 East Broad Street
Suite 1550 Columbus, OH 43215-3996. They handle cases throughout Ohio.

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• Auto Accidents
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• Unsafe Drugs
• Unsafe Products
• Other Practice Areas

Welch Gold & Siegel is a full service personal injury law firm in Pittsburgh. An experienced team of legal professionals who advise and represent you in other legal matters such as the areas of of practice listed below.

• Personal Injury
• Accidents
• Auto accidents & Motor Vehicle Accidents
• No Fault Insurance
• Truck Accidents
• Pedestrian Accidents
• Motorcycle Accidents

• Social Security & Disability Benefits
• Disability Education Law
• Business and Contract Law
• Elder Law
• Divorce

• Bankruptcy
• General Litigation
• Real Estate Law

Thank you for another wonderful year.

We are grateful to have you as a customer. The growth we’ve experienced over the years is because of customers like you, who faithfully support our business. We appreciate your trust, and we’ll do our best to continue to give you the kind of service you deserve. Thanks again for your business.

We wish you happy holidays and
Prosperity in the New Year.

Let’s take a recent project we worked on for Sonus-USA, who offers wholesale car detailing supplies.

Step 1: Visit Google and look at the keyword completion tool.  First off we start by creating a list of common keyword within a theme. We begin entering “detailing products…” and Google tells us that users are searching for ” detailing products manufacturer” and “detailing products wholesale” both are added to our list.

Step 2: To get additional ideas for keyword, we visit the wonder wheel tool under search options.  As shown, this tool shows related keywords such as “detailing products distributor” and “wholesale detailing supplies”.  Building additional phrases to our list.

Step 3: We create tight groups of related keywords which we can place into Adwords, assign to related on site content and use within our content.

Step 4: We take our list of keyword and enter the related terms into Google’s Insights for Search. This research tools gives the keyword comparison we said was so important. We see that “car detailing” is searched for 40% more than “auto detailing” and “car wax” twice as much as “car polish”. We also see the list of breakaway keywords which can be additional keyword ideas.

Once we have our list of keywords, researched and have a comparative analysis done, we’re ready to continue with integrating these topics and keywords into our onsite and offsite optimization.