February 19, 2010 | 37 Comments
As an online marketer, I am constantly approached by people who have a great idea for their small business, but terrible ideas on how to establish themselves online. Usually, a good business owner will have the energy, resources, and drive to take their business online, but they lack one key element. Experience.
“You’re doing it wrong.”
At this point many businees owners try to take their online marketing efforts into their own hands an the result is something similar to a high school science student testing out his home made jet pack…disaster. Everybody has been to that website. There is often blinking text, annoying animated graphics, and a picture of some creepy guy posing for the camera with a mullet (feel free to check out this website if you don’t know what I’m talking about).
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December 7, 2009 | 12 Comments
One of the more crucial factors in getting a site to rank well on search engines that is often overlooked by webmaster is the process of link acquisition. A site that has people linking to it will not only generate traffic from people coming from the sites that are linking to it, but it will also appear more authoritative and trustworthy by Google. Thus, it will rank better than it’s competitors with fewer links.
Not to say that a site can rank for a keyword solely based on how many links it has, content is still the #1 factor in determining what keywords a site will show up for in search results. However, the main purpose of acquiring links to a site is to make it rank higher in the field in which it is already established.
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October 14, 2009 | 7 Comments
“Why do I need SEO?” is a question that we at Envoca seem to hear a lot these days. Search engines like Google and Bing are making it easier and easier for normal people to get their sites listed so why should anyone hire a Search Engine Optimizer?
The truth is that while getting listed on search engines is easier than in the past, getting found by potential customers is harder than ever. The basic truth is that the more people that start to market themselves online the competition there is. As this happens, you site gets pushed down the list of millions of results that Google returns when people search for your product or service. Ever wonder who all of those sites belong to? People that haven’t invested the time and money in genuine SEO services.
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