August 12, 2009 | 5 Comments

RyanThe Lynch Blog and Everybody Else

Posted by Ryan (@ryanforrister)

The SES convention started off with a keynote by Clay Shirky who reminded me a lot of Fromone Pidontknow.  No doubt he gets that a lot.  He talked about how communication habits are changing due to the technology available.  The speech was interesting because

1. He seemed to be very passionate about his subject matter
2. He was well prepared and seemed to know the message without cues
3. I was drinking a caramel macchiato
4. I am interested in the subject

You can listen to it online.  The material is covered in his book, here comes everybody.   The two bits of his talk that I found most interesting were

1. The web facilitates Lynch Blogs and other forms of organization without organizations
2. The way we communicate has changed – but the motivation to do so has always been there

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February 13, 2009 | No Comments

RyanSun State Merchant Services Goes Online

Posted by Ryan (@ryanforrister)

Sun State is a Merchant Service that offers a variety of equipment to facilitate retail, wireless, and e-commerce payments. They launched their online store February ‘09, offering around a hundred  credit card machines. The site displays all Sun State’s programs, services, and equipment in a simplified and organized format.  Sun State included targeted landing pages to integrate with nation-wide pay-per-click campaign to generate sales leads.

sunstate-screen

In the 3 months since launch the site has been optomized to decrease cost for conversion by 1/3.