February 28, 2011 | View Comments

The History of Social Media [Infographic]

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For people like me, it can be hard sometimes to remember the internet before the social networking boom of the last 10 years. This is probably because with the increase of online social interaction, things have gotten a whole lot more interesting. News, shopping, blogging, posting photos, and everything else that we spend time doing online has gotten a whole lot more interesting with the added layer of social interaction that has become more prominent in the last decade.

So to help out my fellow internet users and marketers who haven’t been as active online as I have over the years, I decided to post this infographic
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October 4, 2010 | View Comments

How Will Google Instant Search Impact Your Local Business’s Traffic Levels?

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Google Instant is about speed, saving users precious time. It’s also supposed to be about what the user wants. Google instant tries to predict what web surfers want. Through latent semantic indexing, through historical data, and other attributes, Google will start to suggest phrases as soon as possible after the surfer types the first keystroke. This has shaken up things among those who have spent a lot of time trying to optimize their website.

How could it impact you and your local business?


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September 17, 2010 | View Comments

Is Your Business Doing a Good Job of Local SEO?

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For many businesses, more than 2/3 of their clients serviced tend to live within 20-minutes of their office location.  There are a lot of potential customers within a 20 minute drive, aren’t there?

People tend to spend their disposable income and buy from service providers that are in their neighborhood. They look for product and service providers that are local to them. People naturally do this from a convenience perspective and for that reason; your marketing strategy needs to take local search engine marketing into account in order to maximize your website’s ability to bring you as much new business as possible. If you’re looking to extend your marketing reach and appeal to more potential customers, here are some tips to help you optimize your website so that you can be the site found by local potential clientele.
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September 14, 2010 | View Comments

Google 1st Page Placement using Google Places (Maps)

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We have written in detail about how lawyers around the country have used Google Places (Maps) to get more cases.  We are continuing our strong recommendation of Google Places (Maps) advertising for lawyers for several reasons:

  1. The highest Return on Investment: There are no pay per click charges, and once your profile is optimized the monthly fees associated with the listing have the best ROI of any source we have found.
  2. Google Maps results display above regular organic search results.
  3. Google Maps visitors are highly likely to make a call. 40% of people searching who click on Maps results end up taking and action either making a call or clicking through to the website.

In addition to organic SEO and PPC, it is more important than ever for law firms to be ranked on page 1 of Google next to the Map (Google Places) that we have made optimization of Maps results our #1 focus for attorneys.

To learn more about our services to get  your firm placed on the 1st Page of Google using Google Places (Maps) please contact us.

September 10, 2010 | View Comments

Will Google TV impact your business and marketing strategy?

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A Google TV Primer – Interesting News for Local Businesses

The TV and the internet are merging with Google TV. Soon, your TV set could do all it does today but also operate a lot like a smartphone. And while it may take time for it to get really popular, the sooner businesses can figure out how to take advantage, the better from a competitive advantage standpoint.

It’s not too early to start thinking about how to take advantage of this when it gets really hot, particularly if your target customer is someone local. Lawyers, services businesses, and any other website owners after a target market could definitely benefit if they choose to optimize for Google TV. Because Google can target very specific types of traffic, and because it can do that not just based on a single search query, but on a user’s television watching history as well, this could help you use an older medium to reach new customers and offer you analytics to help fuel future marketing campaigns. According to Google TV, 5 billion people watch TV. How many of your prospective customers watch TV? Probably all of them—at least sometimes.
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January 11, 2010 | View Comments

2010: What to Follow in Online Marketing

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funny pictures of cats with captions

2010 is looking to be a whirlwind of a year for online marketing. With the internet appearing on more devices, as well as more types of devices, than ever before, businesses have and expanding variety of mediums to promote their business with. As always, there will be a select few that lead the pack by drawing hungry traffic to their websites like a pack of stampeding Spanish bulls. The following is a list of people and services to watch that I believe will make a tremendous impact in the next 12 months.

The Cheezburger Network (& founder Ben Huh)

If you have ever seen those cute images of cats with funny captions (like the one above) on the internet, chances are you’ve seen Ben’s work. Ben Huh has almost singlehandedly taken fragments of online culture and organized them into digital cash cows. Owning popular sites like icanhascheezburger and FAILBlog,
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