December 7, 2009 | 12 Comments
One of the more crucial factors in getting a site to rank well on search engines that is often overlooked by webmaster is the process of link acquisition. A site that has people linking to it will not only generate traffic from people coming from the sites that are linking to it, but it will also appear more authoritative and trustworthy by Google. Thus, it will rank better than it’s competitors with fewer links.
Not to say that a site can rank for a keyword solely based on how many links it has, content is still the #1 factor in determining what keywords a site will show up for in search results. However, the main purpose of acquiring links to a site is to make it rank higher in the field in which it is already established.
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October 14, 2009 | 7 Comments
“Why do I need SEO?” is a question that we at Envoca seem to hear a lot these days. Search engines like Google and Bing are making it easier and easier for normal people to get their sites listed so why should anyone hire a Search Engine Optimizer?
The truth is that while getting listed on search engines is easier than in the past, getting found by potential customers is harder than ever. The basic truth is that the more people that start to market themselves online the competition there is. As this happens, you site gets pushed down the list of millions of results that Google returns when people search for your product or service. Ever wonder who all of those sites belong to? People that haven’t invested the time and money in genuine SEO services.
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August 19, 2009 | No Comments
When I talk with traditional search engine optimizers the question I hear is, “What is the most important factor with Local search?” I think there are a lot of parallels with traditional and local search, but the one thing that is really important to remember, something that someone new to local search optimization often overlooks, is the importance of data standardization. Standardization tells Google, and in fact all the search engines, a consistency story from the seed provider to the end user. Consistency regarding your company name, address, phone number—from the bottom up.
Inconsistency Leads to Fragmentation
This is the most common error we see where inconsistency has lead to fragmentation for companies because sometimes they add “inc.” to their name or change their address from suite #123 to ste. 123. These differences water down your brand where Google is getting better at this, it still takes time to merge nuances. Look at the example below.
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