Within the world of local search advertising,there are great tools out there to automate all of the submission to local search engines, social media networks an internet yellow pages. The question
comes up then, how far can this automation take you? What role does it play in the overall optimization package for local SEO?
The process we have developed and has worked for our client is the following 6 week process.
The first step in this process is to claim existing business through the three major search
engines, Google, Yahoo and MSN local, verify the information and fill in the profile to be as complete as possible ensuring that all of your business information, specifically business name, address, and phone number are correct and consistent for each location. Get listed in Google’s Local Business Center.
The second step is to take that standardized information and submit it following data providers and data pushers. Submitting your data to multiple locations will only help increasing the number of citations you have for your business. Read more »
In recent weeks, there has been a lot of hype about Bing.
I have to admit at first I was not excited about Bing. At a glance it appeared to be yet another attempt to design a search engine that grabs more of the market from namely Google and Yahoo!. With Microsoft’s $100 million advertising budget it we noticed that Bing was getting a fair amount more attention then previous versions to the point that clients were actually contacting us to make sure their sites are ‘optimized for Bing’.
Since Envoca buys advertising on local.com their sales team called me today trying to get me to upgrade a listing and add video to my listing. The sales person told me, “video is 5 times easier to get on the first page of Google then a website.” This is completely wrong, it is actually more like a 50 times better chance. So if you’re not optimizing your videos, you should start.
Ever since we started seeing Blended search, the practice in which search engines display videos, images, news stories, maps, and other types of results alongside their standard search results, has become increasingly common on major search engines. And optimizing video content to take advantage of blended search is by far the easiest way to get a first-page organic ranking on Google.
Last month Nate Elliot at Forrester published an interesting blog post titled, “The Easiest Way to a First-Page Ranking on Google.†In his post, Nate discloses the results of a study/experiment that they conducted whereby a series of popular keyword searches were run on the major search engines and the number of video results that were displayed were compared to that of regular HTML documents and organic results (text results). Read more »
