February 19, 2010 | 37 Comments
As an online marketer, I am constantly approached by people who have a great idea for their small business, but terrible ideas on how to establish themselves online. Usually, a good business owner will have the energy, resources, and drive to take their business online, but they lack one key element. Experience.
“You’re doing it wrong.”
At this point many businees owners try to take their online marketing efforts into their own hands an the result is something similar to a high school science student testing out his home made jet pack…disaster. Everybody has been to that website. There is often blinking text, annoying animated graphics, and a picture of some creepy guy posing for the camera with a mullet (feel free to check out this website if you don’t know what I’m talking about).
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December 7, 2009 | 12 Comments
One of the more crucial factors in getting a site to rank well on search engines that is often overlooked by webmaster is the process of link acquisition. A site that has people linking to it will not only generate traffic from people coming from the sites that are linking to it, but it will also appear more authoritative and trustworthy by Google. Thus, it will rank better than it’s competitors with fewer links.
Not to say that a site can rank for a keyword solely based on how many links it has, content is still the #1 factor in determining what keywords a site will show up for in search results. However, the main purpose of acquiring links to a site is to make it rank higher in the field in which it is already established.
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November 23, 2009 | 1 Comment
As we begin any project we start with keyword research: Selecting keywords should be a first step with any good SEO. There are several tools such as WorkTracker and Keyword Discover which can help locate keywords; We just need a tools which will show relative volume of different keywords compared to each other.
Let’s take a recent project we worked on for Sonus-USA, who offers wholesale car detailing supplies.
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October 5, 2009 | 3 Comments
One of the most useful tools for new webmasters and people venturing into the world of SEO is a product by Google called Webmaster Tools. Although Google’s no-nonsense interface makes an effort to cut out everything unnecessary, it can sometimes be difficult for novices to jump into using the application without a little guidance. This is where we come in. Below I have outline 7 things that every person that manages a website should implement when getting set up with Webmaster Tools for the first time.
1. Verify the Site
This first task is actually easier than it looks. In order for Google to know that you actually own the site, it is required that you prove it by copying a chunk of code into the top section of your homepage’s code of the site in question. You will need (FTP) access to your site’s code in order to do this or, as an alternative, you can simply name one of the files on your site the big, long string of gibberish that Google gives you.
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