December 7, 2009 | 12 Comments
One of the more crucial factors in getting a site to rank well on search engines that is often overlooked by webmaster is the process of link acquisition. A site that has people linking to it will not only generate traffic from people coming from the sites that are linking to it, but it will also appear more authoritative and trustworthy by Google. Thus, it will rank better than it’s competitors with fewer links.
Not to say that a site can rank for a keyword solely based on how many links it has, content is still the #1 factor in determining what keywords a site will show up for in search results. However, the main purpose of acquiring links to a site is to make it rank higher in the field in which it is already established.
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November 23, 2009 | 1 Comment
As we begin any project we start with keyword research: Selecting keywords should be a first step with any good SEO. There are several tools such as WorkTracker and Keyword Discover which can help locate keywords; We just need a tools which will show relative volume of different keywords compared to each other.
Let’s take a recent project we worked on for Sonus-USA, who offers wholesale car detailing supplies.
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October 14, 2009 | 7 Comments
“Why do I need SEO?” is a question that we at Envoca seem to hear a lot these days. Search engines like Google and Bing are making it easier and easier for normal people to get their sites listed so why should anyone hire a Search Engine Optimizer?
The truth is that while getting listed on search engines is easier than in the past, getting found by potential customers is harder than ever. The basic truth is that the more people that start to market themselves online the competition there is. As this happens, you site gets pushed down the list of millions of results that Google returns when people search for your product or service. Ever wonder who all of those sites belong to? People that haven’t invested the time and money in genuine SEO services.
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October 5, 2009 | 3 Comments
One of the most useful tools for new webmasters and people venturing into the world of SEO is a product by Google called Webmaster Tools. Although Google’s no-nonsense interface makes an effort to cut out everything unnecessary, it can sometimes be difficult for novices to jump into using the application without a little guidance. This is where we come in. Below I have outline 7 things that every person that manages a website should implement when getting set up with Webmaster Tools for the first time.
1. Verify the Site
This first task is actually easier than it looks. In order for Google to know that you actually own the site, it is required that you prove it by copying a chunk of code into the top section of your homepage’s code of the site in question. You will need (FTP) access to your site’s code in order to do this or, as an alternative, you can simply name one of the files on your site the big, long string of gibberish that Google gives you.
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Most people that have used the service, have noticed that Bing results are often different then Google’s. At envoca, we provide SEO services that include optimizing for both search engines. The following are 5 things we do to optimize sites for bing on a fairly regular basis.
