June 2, 2010 | 2 Comments
Your customers and prospects are using Google to help them make decisions. They use it to make decisions about music, about fashion, to get up to speed on issues they’re passionate about, to solve their problems, and to make decisions about products and services that they want and need. This applies whether they’re looking for a personal injury lawyer, an accountant, a plastic surgeon, a place to book a dinner reservation on Saturday night or where to book their next vacation. If you can get indexed in Google for the right search terms related to your field and your target demographic, you can profit from it.
There are several ways you can get listed on the front page of Google for search terms that your potential customers could be using, including:
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December 7, 2009 | 12 Comments
One of the more crucial factors in getting a site to rank well on search engines that is often overlooked by webmaster is the process of link acquisition. A site that has people linking to it will not only generate traffic from people coming from the sites that are linking to it, but it will also appear more authoritative and trustworthy by Google. Thus, it will rank better than it’s competitors with fewer links.
Not to say that a site can rank for a keyword solely based on how many links it has, content is still the #1 factor in determining what keywords a site will show up for in search results. However, the main purpose of acquiring links to a site is to make it rank higher in the field in which it is already established.
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November 23, 2009 | 1 Comment
As we begin any project we start with keyword research: Selecting keywords should be a first step with any good SEO. There are several tools such as WorkTracker and Keyword Discover which can help locate keywords; We just need a tools which will show relative volume of different keywords compared to each other.
Let’s take a recent project we worked on for Sonus-USA, who offers wholesale car detailing supplies.
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October 14, 2009 | 7 Comments
“Why do I need SEO?” is a question that we at Envoca seem to hear a lot these days. Search engines like Google and Bing are making it easier and easier for normal people to get their sites listed so why should anyone hire a Search Engine Optimizer?
The truth is that while getting listed on search engines is easier than in the past, getting found by potential customers is harder than ever. The basic truth is that the more people that start to market themselves online the competition there is. As this happens, you site gets pushed down the list of millions of results that Google returns when people search for your product or service. Ever wonder who all of those sites belong to? People that haven’t invested the time and money in genuine SEO services.
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