Since June 2017, since Google Posts rolled out for all businesses with a verified Google My Business listing the SEO community, Google Posts have been a recommended strategy promoting business messages on Google. While we still believe that Google Posts are worth your time and efforts, over time we’ve seen that these posts are getting less and less exposure, views and clicks.
The good news is, that while other types of Google Posts are getting less exposure, “Offers” are getting more & more exposure. Google’s new layout introduced a dedicated space for customers to see a carousel of Offers from your business.
Google Posts may not be proving as fruitful as you might have expected it to be, but it still drives free traffic. So don’t stop creating Google posts and utilize the “offers” within the Google posts to the fullest. However, make sure that you are sticking to Google’s guidelines while creating offers:
“An offer can include a description of the promotion, a coupon code or any terms and conditions useful to your audience. You can surface up to 10 unique offers in the carousel, providing a list of choices.”