While search engine optimization (SEO) offers long-term growth for your business, sometimes you need an immediate boost. Pay-per-click (PPC) is the fastest way to see an increase in website traffic. Running a PPC campaign will ensure that the money you spend is put to the best possible use driving traffic and leads.
What is Pay-Per-Click?
PPC is a form of paid Internet marketing using platforms such as Google and social media. Advertisers pay a fee each time someone clicks on their ad. Following extensive keyword research and a strong, integrated marketing plan, PPC can be a cost-effective way to drive leads and gain new customers or clients.
Advertise with Google
Google Ads is a common platform for PPC campaigns. As Google notes, this major search engine “is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.” Don’t worry; it doesn’t have to be as expensive as it may sound. Within each PPC campaign, we’ll set an advertising budget and then never worry about going over.
Envoca Search Marketing is a PPC agency that’s also a Certified Google Partner. To achieve a certification, a marketing company must undergo Google’s review process and meet the following requirements:
- Reach a specified advertisement spend level,
- Meet or exceed Google Ads’ best practices, and
- Have a current Google Certified individual strategist who must retake Google’s exam every 18 months to maintain certification.
This level of experience makes a big difference. At Envoca, our commitment to staying on top of the latest and greatest with Google means better ROI for our clients. In addition, we have access to help straight at the source.
Advertise on Social Media
Facebook and other social media platforms offer great ways to advertise. After we work on a social media plan, we can then discuss ways to implement PPC campaigns through your business’s social accounts.
Let’s Get Started
You’ve got a business to run, but good marketing is important to find new clients or customers. That’s where we come in. Pay-per-click is a highly effective way to bring new people in the door. If you’re ready to discuss opportunities to start or improve your marketing plan, give us a call.