Take Full Advantage of Your Google My Business Listing: Part II

Deborah Forrister / 15 November 2019 / Local Search Marketing

In our previous post, we explained that Google My Business tells people what you do, where you’re located, what people think about your services or products, and more. Your listing on Google My Business can also impact your rankings in both Google Maps and Google searches.

Below are a few more steps to take full advantage of your Google My Business listing.

Post to Google My Business.

Just like with other social media platforms, you can now post directly to Google My Business. Your posts show up on the “Posts” tab of your listing, but might also become visible on your Google Maps or Google Search result, depending on relevance.

Through Google posts you can make announcements, create events, highlight products, and run promotions. The information in these posts is that which customers need in order to stay engaged with you, which is ultimately what leads them to choose you over competitors. In addition, each post type has a call to action button, making the experience from discovery to engagement seamless.

If you’re not convinced the impact Google Posts can have on your audience, check out what Google has to say:

“Seventy percent of people look at multiple businesses before making a final choice. With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-actions directly on your business listing, you can choose how to connect with your customers.”

Posts under the category of “Offers” are getting more exposure. Google’s new layout introduced a dedicated space for customers to see a carousel of Offers from your business. Under Google’s guidelines, offers can include a description of a promotion, a coupon code, or terms and conditions that are useful to your audience. You can surface up to 10 unique offers in the carousel.

Utilize Questions and Answers.

Questions and Answers is a great feature for Google local search. It’s very cool! Just like it sounds, Q&A allows people to ask questions about your business and you can answer those questions. The Google My Business Q&A feature is the perfect opportunity to hear directly from “the people” and you can respond to them. Win-win.

One thing you should do is be proactive and create a Frequently Asked Questions list to preempt people’s Google My Business Q&As. Check with your sales reps and your customer service staff to identify the questions people most often ask, then put those Q&A questions on your Google My Business listing.

TIP: Google has said that “upvoting” questions can make them more visible. If someone has a particularly important question, go ahead and upvote it.

Use Google My Maps Syndication with Driving Directions.

Google My Maps Syndication is an advanced level strategy to gain local With Google My Maps Syndications, you can get:

  • Map mentions from top ranking GEO locations
  • Locally optimized Tier 2 links and embeds
  • Driving directions to your location from serviceable areas
  • Improved local search rankings

Here’s what an optimized Google My Map with driving directions (embedded on the website) looks like.

listing on Google My Business

Respond to customer reviews.

The reviews on your Google My Business page can be a deciding factor in whether or not a buyer engages with your brand. Just check out some of these statistics about Local Consumer Reviews:

  • 85% of consumers trust online reviews as much as personal recommendations
  • Positive reviews make 73% of consumers trust a local business more
  • 68% of consumers left a local business review when asked
  • 30% of consumers say they’ve judged a business based on its responses to reviews

When making a purchase decision, people look to others for their opinions. We all do it. And we do it often. We want to learn from the experiences of those who have purchased before us. Always respond to your reviews. Positive reviews give a good impression of your business and should be easy to respond to.

Many businesses shy away from them, hoping they’ll go unnoticed. But you need to respond to those reviews. The people leaving them deserve it, and the people reading them need it.

There are many ways customers can find your business, but there is no denying that a listing on Google My Business is an incredibly powerful gateway to your website. It positions your important business information in front of the eyes of potential customers who are looking for your product, service, or experience. It helps with your local SEO, offers a chance to engage with your customers via reviews or posts, and provides useful insights on your customers’ purchasing paths. If you’re interested in using Google My Business and its other resources to better market your company, feel free to call Envoca today.