February 24, 2010
A lot has changed since we began creating legal websites 7 years ago, if your website is not getting you the traffic and leads you want there is real action you can take, in the next hour, to both increase your visibility on search engines and turn potential clients into leads. Here are 7 things you can do right now to improve conversions on your Law Firm’s Website.
1) Place your firm’s phone number in the header of your site. Make it stand out with large fonts in a contrasting color.
2) Include your physical address & local phone number on each page of your website. This can often be quickly added to the footer of your site.
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February 19, 2010
As an online marketer, I am constantly approached by people who have a great idea for their small business, but terrible ideas on how to establish themselves online. Usually, a good business owner will have the energy, resources, and drive to take their business online, but they lack one key element. Experience.
“You’re doing it wrong.”
At this point many businees owners try to take their online marketing efforts into their own hands an the result is something similar to a high school science student testing out his home made jet pack…disaster. Everybody has been to that website. There is often blinking text, annoying animated graphics, and a picture of some creepy guy posing for the camera with a mullet (feel free to check out this website if you don’t know what I’m talking about).
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December 7, 2009
One of the more crucial factors in getting a site to rank well on search engines that is often overlooked by webmaster is the process of link acquisition. A site that has people linking to it will not only generate traffic from people coming from the sites that are linking to it, but it will also appear more authoritative and trustworthy by Google. Thus, it will rank better than it’s competitors with fewer links.
Not to say that a site can rank for a keyword solely based on how many links it has, content is still the #1 factor in determining what keywords a site will show up for in search results. However, the main purpose of acquiring links to a site is to make it rank higher in the field in which it is already established.
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