Migrate Your FindLaw Site to WordPress

FindLaw’s attorney website services get law firms online fast. However, the disadvantages of FindLaw may still outweigh its perks. The solution? Moving your law website away from FindLaw.com. We know how.

FindLaw is an online service that simplifies law firms’ process of getting content online. At first, the return on investment might seem outstanding. For one, inclusion in the FindLaw directory brings in consistent Internet traffic. Content creators write for the firms’ desired audiences. However, the problems with FindLaw may still outweigh its advantages.

Problems with FindLaw

For some law firms, the cost of keeping a FindLaw website could reach thousands of dollars per month. The services tout a team with “industry knowledge and technical expertise.” However, it’s often unclear what FindLaw actually does to promote its sites. When you’re spending that much money for a website each month, you should know what you’re paying for. The look and feel of FindLaw websites are sometimes a let-down. Some of the company’s sites are template-based and basic. Attractive photography and other design choices – which illustrate a firm’s branding – aren’t always there. As a result, some former FindLaw customers have told us their website’s design lacked style and/or personality. Other issues firms experience with FindLaw include:

• No access to their own data through industry-standard analytics tools
• Inability to seamlessly integrate sites with Clio, Needles, and other client relationship management (CRM) systems

Without these tools, firms do not have the marketing reports critical to understanding their return on investment. How will they know if their marketing is successful if they can’t quantify that success? On top of these issues, contracts with FindLaw could lock in small law firms and limit their growth. But growth is one of the major purposes of having a website. There might be more potential elsewhere, not to mention more transparency in marketing services and costs.