Paid search is the process of placing digital ads prominently through major search engines and popular websites to ensure you show up where your customers or clients are looking.
PPC advertising allows you to pay for the top positions in search results for people searching for your services or asking questions associated with what you provide and generate immediate exposure.
These ads are designed to target people based on their location, search content, demographics and other factors, who are more likely to be interested in your business, and enable your message to reach the right people at the right time.
Our team provides paid search management services to increase traffic, target qualified visitors, and drive new business. We create campaigns designed to lower costs, increase conversions, and boost sales.
Our goal-based approach to paid search management combines our experience with the search engines and insights to your ideal audience. We support that with cutting edge AI and keyword data to build feature rich ad campaigns designed to drive action from highly qualified traffic and deliver high impact, scalable business with predictable revenue.
There are several forms of paid online advertising. Pay-per-click (PPC) uses platforms such as Google, Bing and social media.
Local Service ads focus on getting leads rather than clicks. The ad has a click-to-call option for users to reach out directly. Before reaching out, potential clients can check out the company’s Business profile.
Google is the largest search engine in the world with 5.6 billion searches per day. Google Ads allow you to grow your business by connecting you with potential customers as they are searching for your service.
Bing ads can extend the reach of your paid ads. Engage with with users on the Microsoft platform who tend to be mature and high-income audiences. This platform can offer a less competitive option with a lower cost-per-click then other channels.
Retargeting Ads can deliver incredible results. They allows you to advertise to people who have some relationships with your firm and can keep your visitors engaged, even though they’re no longer on your site.
Digital marketing strategies for service based companies should combine multiple approaches working together to produce qualified results. Effective search engine marketing is not complete without a paid search campaign.
Rely on Envoca for Paid Search + PPC
Our team would be happy to talk with you about paid search strategies for your business. Contact us to take the first step.
We began working with Envoca when we decided to move our website from an old format to a new platform. We needed to keep all the goodwill we had built up over fifteen years. They not only heard what we said but listened to us and our design came out fantastic!!!!! You are in good hands with Envoca!
I have been in legal intake over 20 years, running department with over 144 staff. My experience with Envoca for search marketing has been outstanding. We’ve worked together with a half dozen firms now and results are predictably strong. Constantly recommending them.
Our firm practices federal workers’ compensation and we hired Envoca to perform a complete redesign of our existing website. We could not be more pleased with the final product. [They are] highly responsive to our requests and the services are extremely affordable.