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Client Case Study
How Local SEO Delivered 130+ Monthly Calls and 3X More Views in Search Results
The company
A multi-specialty practice with a goal to develop online patient acquisition to support planned growth.
This Texas-based clinic had been serving patients for over a decade and was known for its patient-centered approach. As the practice prepared to grow by adding providers, expanding services, and opening new locations it became clear that traditional referral channels and insurance-driven traffic wouldn’t be enough to support their goals. They needed a scalable way to attract new patients online.
With the right strategy in place, they reached the top of the local results, tripled their local search visibility, and began receiving over 130 monthly calls directly from Google Maps.
The challenge
They lacked visibility for high-intent searches and weren’t attracting patients searching for their most valuable services.
Struggling to show up in local search, this regional medical practice needed to stand out in a competitive market. Although they had recently rebranded—including a new name, logo, and website domain—their online visibility remained low. Website traffic and local search views were not producing enough new patient leads to support their goals for growth through new locations, services, and providers.
The practice’s Google Business Profile had an average map ranking of 18.1 across a 5-mile radius. They were not appearing for niche or language-specific searches, and the traffic and views they were getting were not engaging at the rate they wanted-whether through local search, ads, or their website. Competitors held dominant placement in Google for key categories and services the practice wanted to be known for in North Dallas.
The Solution:
Envoca's 5-Step Approach
Envoca’s 5-step local SEO strategy was designed to increase visibility in local search results and drive engagement through a targeted and structured approach.
Optimized the practice’s Google Business Profile with accurate categories, service listings, product tags, FAQs, photos, videos, and posts that showed what to expect when getting started
Consulted with client to launch a review campaign focused on gathering feedback from past and current patients
Created high-converting landing pages for core service
Strengthened the practice’s authority through citations, backlinks, practitioner publications,
Resolved SEO issues stemming from the rebrand, including domain, address, and name changes
The Results
Envoca’s partnership with this medical practice successfully achieved our goal for local visibility, laying the foundation for long-term growth. Notably, our approach delivered measurable gains in both engagement and lead generation. This visibility helped the practice attract new contacts and referrals, supporting their expansion into additional service lines, a larger office, and new providers. Notably, our approach saw a
- Map rankings improved from 18.1 to 2.6 within a 5-mile area, reaching the top 3 for hundreds of relevant searches and the #1 position for targeted services in a 2-mile zone
- Search visibility increased by 318%, with over 1,000 monthly appearances in search results
- Profile views grew 177%, surpassing 3,000 per month
- Google Business Profile interactions rose to nearly 500, including 130+ monthly calls
Key Takeaways from This Local SEO Success
This case shows how consistent local SEO work-focused on optimizing a Google Business Profile, earning reviews, and aligning content with patient search behavior-can elevate a healthcare provider’s visibility in a competitive market. For this client, stronger placement in Google’s local results directly supported their expansion and long-term marketing goals.
Want to boost your map visibility and dominate your local search market? Call us at (888) 301-9525 for a free, no-obligation review of your local SEO strategy. We’ll help you identify opportunities and provide recommendations to grow your visibility and attract more of the right patients. We work with ambitious practice owners ready to use smart marketing to accelerate growth.