But the truth is that the number of keywords you rank for doesn’t matter that much. What matters is the quality of those keywords and the commercial opportunity they offer.
So, if you wonder why your agency targets only a small number of search phrases or why they don’t focus on seemingly large traffic keywords, this post is for you.
Keep on reading to understand why selecting keywords to target requires more than just looking at their search volume. And, of course, find out what other factors you should consider when deciding what keywords are worth your time and effort.
So, let’s get right to it.
I admit it; this is difficult to accept.
Some keywords, even the ones with high traffic potential, won’t matter to your business that much.
It is true, though.
You see – there is far more to a keyword than its search volume. Sometimes, in spite of large traffic volume, a particular phrase offers almost no business opportunity for your brand.
|Keyword type||Overview||Funnel stage||Example|
|Commercial||Searchers use these keywords when looking to evaluate options to purchase.||Middle||Best earbuds for sleeping, best injury lawyer in Plano.|
|Transactional||Searchers, typically, use these keywords after deciding what product or service to buy, and when they are ready to buy it||Top||Hire injury lawyer|
|Navigational||These keywords help searchers find a specific site or page||Varied||Envoca.com, New York Times online, etc.|
|Informational||Searchers use these keywords to find an answer or when looking for general information or advice||Bottom||What does personal injury lawyer do, how many calories in a ham and cheese sandwich|
Need help with your professional services firm’s SEO? Talk to us. We’ll be happy to discuss how we can help.