Project Description

Client

As a long-term client of ours, this law firm saw an increase in their business’s domain authority rating over the course of working with us. We wanted to increase efforts to make the site even more authoritative in preparation to enter new geographic markets.
*Note: Domain rating is a metric used by Ahrefs that shows the strength of a target website’s backlink profile, which can impact where a site ranks in search engine results.

Strategy

We designed a link building outreach through a legal scholarship. The firm offered a scholarship of $1,000. This project included outreach to (and ongoing communication with) more than 100 educational institutions and nonprofits with the goal of mentions and backlinks to the client’s website.

Results

We obtained placements that had domain ratings higher than 50 and not only provided a backlink to the client’s website, but also helped us target .edu top-level domains (TLDs), which hold higher value than other TDLs. Example scholarship links include:

seaver.pepperdine.edu Successful Placement 79
valenciacollege.edu Successful Placement 71
law.laverne.edu Successful Placement 70
ndscs.edu Successful Placement 53
law.syr.edu Successful Placement 85
willamette.edu Successful Placement 74
osteopathic-medicine.uiw.edu Successful Placement 70
lowercolumbia.edu Successful Placement 56
usouthal.edu Successful Placement 58
bc.edu Successful Placement 85
uic.edu Successful Placement 85
northeastern.edu Successful Placement 84
daemen.edu Successful Placement 65
cpcc.edu Successful Placement 71
pba.edu Successful Placement 65
southalabama.edu Successful Placement 74