End Distracted Driving (EndDD) is a distracted driving awareness organization founded in 2009 as a project of the Casey Feldman Memorial Foundation. Volunteer speakers present EndDD’s science-based distracted driving presentation to students at no cost to schools. The initial goals of the marketing campaign were to increase audience reach and create partnerships with companies to sponsor the initiative.
- A credible, audience-tested logo
- A website overhaul with new/improved content and search engine optimization
- Paid search marketing with a $10K/month Google ad grant obtained by Envoca
- Social media marketing
The Bottom Line
The organization has a first-of-its-kind outreach model and needs to improve its reach to raise national awareness. Through branding, search engine optimization, paid advertising, and social media engagement, we were able to help EndDD reach nearly 500,000 people by 2019. The nonprofit now has more than 15 corporate sponsors, ranging from insurance carriers, power companies, civil justice firms, and more. The community outreach benefits the law firm on a secondary basis. For example, growing EndDD has helped increase the firm’s brand recognition and grow its own networks, and it has showcased the firm’s philanthropic efforts, as many members of its team are volunteer EndDD speakers.
How We Support EndDD
“Envoca has worked with us for a number of years and has always met or exceeded expectations. We rely upon them for many critical functions for our business – website design, creating graphics for advertising and social media, coordinating social media campaigns, handling PPC Google AdWords account, creating surveys and anything we ask. They are super!”