A service company in North Dallas has grown quickly since it was established in 2014. The owners were previously using Angie’s List as their sole channel for capturing leads. Over time, the cost of purchasing leads increased and profitability decreased. They came to us wanting a comprehensive marketing strategy to diversify their channels, reach more geographic areas, increase quality leads, and decrease the cost per lead.
Our marketing plan had a three pronged approach:
- Search engine optimization with an emphasis on local rankings
- Channel diversification
- Drastic improvements to the company’s online reputation score
As with many of our clients in the past, this client had been relying on a single lead source. They were not clear about the issues holding back their company, nor did they have a plan of action to gain market share. After the first three months of working with us, the company saw placements on the first page of Google for target keywords. The site moved from the bottom of page five to first-page results for many of their targeted geographic locations.
The company decided to stop using Angie’s List altogether.