“divorce lawyer” in Chevy Chase, MD
Increased Market Share
SEO Strategy
One of our clients opened an additional office location.
That new office location was stuck on page two of search engine results. We made two important changes that increased its position in organic rankings by 27 places in 15 hours.
The page was initially set up with appropriate content that was geographically targeted: “divorce lawyer” in Chevy Chase, MD. It is only a mildly competitive keyword, but it has great potential with volume estimations over 29,000. We had already interlinked the pages on the website, but the page’s rankings were not improving.
Increased Market Share
SEO Strategy
Update Site Theme
On the location page, we removed the site wide footer that listed all eight of the firm’s locations. That way, the location page displays only one address. The impact was that other location pages were not competing for the search in this geographic market.
Off Page Mentions
Off the page, we identified six diverse backlinks and added them in the same day.
Just 15 hours later, the page shot up in organic search results by 27 places and gained a 2,590% increase in traffic.
15
15 Days
⇡
27
⇡ 27 Positions