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Client Case Study
PPC Makeover: How We 10Xed Conversions Without Raising Ad Spend
The company
A clinic with multiple providers faced rising Ads costs that limited their ability to scale.
A clinic was struggling with high ad costs and low conversion volume. Despite investing consistently in Google Ads, they were only getting about 15 leads per month, and cost per conversion had soared to over $100.
The challenge
High ad costs limited growth.
The account had little targeting control, wasted spend on broad or low-intent keywords, and landing pages that didn’t convert. The clinic needed to reduce cost, increase qualified leads, and support their expansion goals with measurable return on their ad spend.
The Solution:
Envoca's PPC Approach
Envoca’s approach was structured and incremental—focused on cutting waste, refining performance, and building momentum month over month. We didn’t rely on major changes or risky tests. Instead, we made smart, repeatable adjustments that drove lasting results. Key areas of focus included:
Wasted Spend
We eliminated broad, low-intent keywords and reduced overlap between campaigns.
Ad Messaging
We updated headlines and descriptions to reflect the services patients were actually searching for.
Targeting
We tightened location and service targeting to prioritize patients most likely to convert.
Landing Pages
We aligned ad copy with content, optimized forms, and clarified calls-to-action to improve conversion rates.
Conversion Tracking & Access
We improved conversion tracking accuracy and made it easier for potential patients to connect by adding mobile-friendly click-to-call buttons and offering text/chat.
Ongoing Iteration
Rather than “set and forget,” we continuously tested and improved based on data.
The Results
Envoca’s partnership with this clinic transformed their paid advertising into a predictable and scalable lead generation channel. By redirecting ad spend more efficiently, we eliminated unqualified traffic and focused budget where it could drive real patient inquiries. Over the course of the campaign, ads became a measurable growth engine—supporting the client’s goal of expanding.
Performance gains were immediate, in the first 60 days: the clinic’s click-through rate doubled, the conversion rate improved nearly 8X, and cost per conversion dropped by 50%.
By month 5, improvements compounded. A redesigned website & landing pages helped push the conversion rate to over 6%, and monthly conversions were increasing all without raising the ad budget.
By month 11, the campaign boasted its best efficiency yet, generating 200 conversions at a cost of just $10 per lead.
Key Takeaways from This PPC Success
This case proves that better targeting and tighter messaging can turn underperforming ad campaigns into top-performing growth channels even in competitive markets like mental health.
Struggling with high ad costs or low ROI? Call us at (972) 435-6477 for a free, no-obligation review of your Google Ads account. We’ll walk through your current setup, identify where your budget may be underperforming, and offer specific, actionable ways to increase your lead flow. We work with ambitious healthcare and professional service practices ready to turn their marketing into a serious growth channel.
Free, no-obligation ad account review. Get feedback from real experts—no pressure, just insight.