An established personal injury firm contacted Envoca with a WordPress website that was lacking in performance.
Load time is important to the user experience. A website’s bounce rate increases as its page speed decreases. In other words, the slower a page’s load time is, the more people only visit one page, which reduces conversions and impacts SEO.
Our team successfully migrated the law firm’s website, a move we typically recommend when it can decrease load times by 25 percent or more with a platform upgrade. In this case, we simultaneously fixed coding errors, which decreased the load time by 88 percent—nearly a 20-second reduction!
A technical audit to identify issues and recommendations
Website updates including migration to a quality host provider
Fixed to on-page technical errors that were slowing down load time
To improve the website’s mobile performance, we added CDN and removed the load icon that was part of the old template, changing it to a “lazy load,” which loads the top of the page elements first (what visitors immediately see) with a staggered entry of the page. We made further on-page optimization improvements, such as image optimizations, which decreased load time by an additional six seconds.
Hosting platforms range in the speed and security they offer. Choosing a host is foundational in maintaining strong SEO health. By increasing site performance, we were able to provide our client with a better user experience, ensuring visitors can find the information they need and stay on the site long enough to learn about their company.