Search engine optimization (SEO) is a critical component to successful Internet marketing for businesses. Through careful keyword research and best practices for website optimization, we will help improve your organic rankings in search engines.
White Hat SEO Practices
There are specific search engine optimization practices that comply with the requirements of Google and other search engines. These best practices are called white hat SEO.
White hat SEO incorporates things like the following on your website:
- High-quality content that offers visitors the information they want
- Strong keyword use within the content and in meta tags
- Ease of use on mobile devices
By employing best practices for SEO, we can ensure our integrity while working to improve rankings in a search engine results page (SERP).
Before making changes to the content on a client’s website, our team conducts extensive keyword research. This step gives us important insight, such as:
- The words potential customers or clients are typing into search engines to find businesses like yours,
- Keywords your competitors are using well, and
- Terms we can include in your web content that will help you compete online and help people find you.
Many great keywords are “long-tail” keywords, which are three- and four-word phrases specific to your industry. We will identify the best long-tail keywords to incorporate and then include them in our marketing plan.
Strong, Optimized & Helpful Content
As they say, “content is king.” Offering informational pages and blog posts is not only helpful to your potential customers or clients. It is also an important component of SEO. Our team works with clients on a plan to edit existing content and create new. We will also incorporate the keywords we found in our research.
In addition, a regular cadence of new blog posts strengthens a website’s rankings in SERPs. When developing a durable plan, we discuss the possibility of regular posting as part of our management of the website’s success.
Ready to get started? Call us today to schedule a marketing consultation with one of our experts.