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7 New Year’s Resolutions for Your Local business marketing

As a business owner, staying competitive in the ever-changing marketing landscape is important. 2023 is the perfect time to re-evaluate your current marketing strategy and set new goals for your business. Here are seven New Year’s resolutions for your local business marketing that will help you stay ahead of the competition and reach your business goals in 2023.

1. Invest in Local SEO

Local SEO is essential for any local business looking to gain visibility in their local market. Resolve to invest in local SEO by optimizing your website for local search terms and creating content that is tailored to your local market. This will help your business rank higher in the local search results and draw more customers. Below are ways you can invest in local SEO.

Understand How Local SEO Works

As a business owner, you need to understand how local SEO works before you can start investing in it. Local SEO involves optimizing your website to rank in search results, such as Google Maps, Yelp, and other local directories. It’s important to understand that local SEO differs from regular SEO. With local SEO, you’re targeting specific geographic regions, so optimizing for those areas is important.

Create Optimized Content for Your Website

Once you understand how local SEO works, the next step is creating content for your website optimized for local search. This means including geographical keywords in your content and listing your business’s contact information and address. You should also include images of your location and customer reviews to optimize your content for further local search.

Claim Your Online Listings

Another important step in investing in local SEO is to claim any online listings associated with your business. This includes claiming your Google My Business page and other local directories, such as Yelp, Yellow Pages, and Bing. Claiming these listings will help you get more visibility in local search results.

2. Focus on Customer Retention

Customer retention is key for any successful business, and 2023 is the perfect time to focus on retaining your current customers. Resolve to invest in customer loyalty programs and offer incentives for repeat customers. This will help you keep your existing customers happy and attract new customers looking for an additional reward for their loyalty.

3. Set Smart Goals

Before you can create a successful marketing plan, you need to define your goals. Ensure your goals are specific, measurable, achievable, relevant, and time-bound. This will help you stay focused and ensure you’re making the most of your marketing efforts.

4. Stay on Top of Trends

Small local businesses need to stay on top of marketing trends in order to ensure that they remain competitive and relevant in their respective industries. By staying current on the latest marketing trends, small businesses can determine the best ways to reach their target audiences, identify new opportunities for growth, and create effective strategies for engaging customers. Additionally, staying on top of marketing trends can help small businesses stay ahead of their competitors and stand out in their local markets.

5. Deliver excellent customer service

Providing excellent customer service should always be a top priority for any business. A great customer experience is essential for retaining customers and building loyalty. Ensure your customer service team is well-trained and equipped to handle any customer inquiries quickly and professionally.

6. Measure results

Small local businesses need to measure results in order to better understand their customer base and how effective their marketing and advertising campaigns are. By measuring results, they can better identify which strategies are working and which are not, allowing them to make more informed decisions about how to improve their business. Measuring results also provides small businesses with valuable insights into their customers, allowing them to better tailor their offerings and services to better meet their needs.

7. Take Advantage of Social Media

Social media is one of local businesses most powerful marketing tools. In 2023, resolve to take advantage of this powerful platform by regularly posting content that is relevant to your target audience. From helpful tips and advice to engaging content, your goal should be to create a consistent presence on social media and build relationships with your followers.

How to take advantage of Social Media?

Choose the Right Platforms

The first step to taking advantage of social media is to choose the right platforms for your business. Many different social media platforms are available, but not all of them will be a good fit for your company. Consider your target audience and the type of content you want to share before deciding which platform to use.

Create Engaging Content

Once you’ve chosen the right platforms for your business, creating engaging content is next. This could include blog posts, videos, images, and more. Please ensure the content you create is interesting and informative, as this will help draw in more followers and keep them engaged. You should also include a call-to-action, such as asking your followers to like, comment, or share your posts.

Take Advantage of Paid Advertising

Many social media platforms offer paid advertising options. These can be a great way to reach a larger audience and promote your business. Consider investing in paid ads, as they can be an effective way to boost your reach and increase your sales.

Summary

By implementing these five New Year’s resolutions for your local business marketing, you’ll be able to reach more customers, build relationships with them, and increase your sales in 2023. For further inquiries, get in touch with us today.