AdWords Update: New Click-To-Message Feature

07 March 2017 / By envocadesign

It’s no secret that Google emphasizes great mobile marketing as more people rely on searching from their smart phones and tablets. In 2016, the company made a handful of huge changes to the mobile search and advertising space. These updates include:

  • A redesign of the cluttered desktop search engine results page (SERP) to look more like the mobile in-line SERP
  • More control for advertisers for their mobile and tablet bid adjustments
  • Introduction of price extensions for mobile ads for better look and feel
  • A mobile-first search index that’s in the works

Last, but certainly not least, Google just announced a new click-to-message extension. With message extensions, users can click to text a business directly from the SERP. Like other ad extensions, this new extension shows up alongside an advertiser’s ads on the SERP – often larger and with more features, while increasing click-through-rate (CTR).

This week, Google announced one more mobile ad extension, message extensions. Clients using this feature in beta saw CTR improvements from message extensions.

Message extensions give users the opportunity to click to text a business directly from the search results!

Benefits of the click-to-message extension include:

  • The ability to create a pre-written text message to easily start conversations with mobile users
  • The same CPC fee for AdWords advertisers when a user clicks on a message extension as if they clicked on the ad’s headline or another ad extension
  • The extension in beta showed a 50 percent increase in CTR than a regular mobile ad
    Like Google’s other advertising products, AdWords message extension has the potential to improve CTR.

Want to hear more about the new message extension? Give us a call for the insider details!