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AdWords Update: New Click-To-Message Feature

It’s no secret that Google emphasizes great mobile marketing as more people rely on searching from their smart phones and tablets. In 2016, the company made a handful of huge changes to the mobile search and advertising space. These updates include:

  • A redesign of the cluttered desktop search engine results page (SERP) to look more like the mobile in-line SERP
  • More control for advertisers for their mobile and tablet bid adjustments
  • Introduction of price extensions for mobile ads for better look and feel
  • A mobile-first search index that’s in the works

Last, but certainly not least, Google just announced a new click-to-message extension. With message extensions, users can click to text a business directly from the SERP. Like other ad extensions, this new extension shows up alongside an advertiser’s ads on the SERP – often larger and with more features, while increasing click-through-rate (CTR).

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This week, Google announced one more mobile ad extension, message extensions. Clients using this feature in beta saw CTR improvements from message extensions.[/brando_blockquote][/vc_column][vc_column padding_setting=”1″ desktop_padding=”no-padding” margin_setting=”1″ desktop_margin=”margin-one-bottom” width=”1/1″ offset=”vc_col-md-12 vc_col-xs-12″][vc_column_text] [/vc_column_text][/vc_column][vc_column padding_setting=”1″ desktop_padding=”no-padding” width=”1/1″ offset=”vc_col-md-12 vc_col-xs-12″][vc_column_text]

Benefits of the click-to-message extension include:

  • The ability to create a pre-written text message to easily start conversations with mobile users
  • The same CPC fee for AdWords advertisers when a user clicks on a message extension as if they clicked on the ad’s headline or another ad extension
  • The extension in beta showed a 50 percent increase in CTR than a regular mobile ad
    Like Google’s other advertising products, AdWords message extension has the potential to improve CTR.

Want to hear more about the new message extension? Give us a call for the insider details!