“In addition, click data (the website links on which a user actually clicks) is important for evaluating the quality of the search results page. As Google’s former chief of search quality Udi Manber testified:
“The ranking itself is affected by the click data. If we discover that, for a particular query, hypothetically, 80 percent of people click on Result No. 2 and 10 percent click on Result No. 1, after a while we figure out, well, probably Result 2 is the one people want. So we’ll switch it.”
Google’s co-founder and the
president of the parent company, Alphabet, also confirmed that apart from
helping them understand that whether or not their search algorithms are
providing users with high-quality results, the click data is also important for
many other purposes, including ranking well on the search engine results page (SERP).
What Do Click-through Rates Mean for Your Business?
Site owners are already trying
their best to get more traffic to their site using various means. So their second
most important goal has always been getting more clicks and the first being,
well, increasing profits for their or their client’s business.
But those who didn’t prioritize click-through
rates, now is the time to do so. That said, there’s no doubt that the basic
rules remain the same, like trying to get a higher position on the search
engine result pages, getting featured snippet status etc. Click-through SEO is
about giving the users more reasons to click on your website. Like writing
attractive titles and page descriptions, showing positive reviews on your
If you’re interested in improving your website
to better market your company, feel free to call Envoca today.