Many companies add structured data markup to their websites to ensure Google has a correct understanding of products they sell. Websites that use schema.org structured data markup to annotate product information now have access to a new report for ‘Products’ in Search Console. The report allows you to see any pending issues for markup on your site. After you fix the issue, you can have Google re-crawl your site and verify the resolution.
The product markup reporting now includes:
Google will also send emails
notifying about active product markup errors.
Despite being one of the most
important schema markups, Google has not finished the reporting and is still
working on some bugs. So, not all websites have access to this new reporting
yet. When we tested some WooCommerce websites, the search console showed errors
like the following:
“review,” or “aggregate rating” should be specified.
A Note About Using Structured Data Product Markup
The number of errors and
warnings on the new structured data product markup reporting is staggering. However,
if you’re receiving notifications about the errors, be careful how you respond.
They can be actual errors (and not a bug).
Weeding through the issues can be tricky. That’s
where we come in. If you’re interested in using Google’s suite of resources to
better market your company, we welcome you to give us a call for advice.