At Envoca Search Marketing, we improve client's placement in Google while developing new channels and increasing website conversions.

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Search Marketing

August 1, 2021 Envoca Search Marketing

Lawyer Reputation Management: How to Manage a Law Firm’s Reputation Online

Are you worried about what potential customers discover about you online? Wondering what the ways to manage the reputation of your law firm are? Let’s face it; when it comes to professional services, a great online reputation means more to a firm’s success than all its other marketing efforts combined. Your reputation – online reviews, […]

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July 21, 2021 Envoca Search Marketing

Landing Pages for Lawyers: How to Create a Highly Converting Law Firm’s Landing Page

Are you thinking of launching landing pages to support your law firm’s PPC or Adwords campaign? Looking for advice or examples of the best landing pages for lawyers? Fact – The easiest way to increase the performance and effectiveness of a PPC campaign is by sending ad clicks to a targeted landing page. By doing […]

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April 21, 2021 Envoca Search Marketing

Retargeting for Lawyers: The Ultimate Guide

Have you ever wondered what happens to people who visited your site but never reached out?  Well, some might have just been browsing, without any intention to hire a law firm, of course. Their lack of engagement comes as no surprise, then.  But I think it’s safe to assume that the majority of your website […]

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February 9, 2021 Envoca Search Marketing

Microsoft Ads: Are Bing Ads As Effective As Google Ads? (Hint: They Are!)

Let’s face it – Practically every business has tried Google Ads (or Google Adwords, as it used to be called) at some point. To some, the platform has become the primary source of sales and revenue. To others, it served merely as a springboard to stimulate growth until traffic from organic search results kicked in. […]

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September 25, 2020 Envoca Search Marketing

Marketing Professional Services: The 7 Pillars of Growth

Marketing professional services: Discover how to market professional services and the 7 pillars of professional services marketing.

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August 11, 2020 Envoca Search Marketing

What is Click Fraud: How to Prevent Losing Ad Budget to Fraud

Did you know that for every $3 you spend to advertise online, $1 might be lost to click fraud? Now, I admit that the figure might not seem significant at first. It’s only a buck, after all. But think of it this way – How many more leads could you generate with that 30% of […]

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February 20, 2020 Envoca Search Marketing

Legal Marketing Metrics: Key Performance & Opportunity Indicators

CPC, CPM, CTR … the advertising business has no shortage of acronyms. In this article, we’ll clarify the jargon and explain how understanding these key metrics help business owners understand their marketing performance and identify possible opportunities. The eight metrics we break down below are ones every legal marketer should know.  We’ll also introduce less-monitored […]

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February 18, 2020 Envoca Search Marketing

Mobile Geofencing: The Next Big Thing In Legal Advertising

For many lawyers, search advertising is a necessary evil. You know you need to do it as—well, let’s face it—all of your competitors are already advertising on Google, and a whopping 76% of consumers go straight to the search engine giant when researching their legal options. But you also know that jumping on the Google […]

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December 17, 2019 Envoca Search Marketing

How to Avoid Violating ADA Rules on Your Website

If you have a business with a storefront or other brick-and-mortar space, you are probably already aware of what’s known as ADA compliance. The Americans with Disabilities Act of 1990 (ADA) may be most commonly known for its rules regarding building accessibility. However, there are many other facets of this law, which protects disabled individuals […]

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March 7, 2017 Envoca Search Marketing

AdWords Update: New Click-To-Message Feature

It’s no secret that Google emphasizes great mobile marketing as more people rely on searching from their smart phones and tablets. In 2016, the company made a handful of huge changes to the mobile search and advertising space. These updates include: A redesign of the cluttered desktop search engine results page (SERP) to look more […]

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