Microsoft Ads: Are Bing Ads As Effective As Google Ads? (Hint: They Are!)
Let’s face it – Practically every business has tried Google Ads (or Google Adwords, as it used to be called) at some point. To some, the platform has become the primary source of sales and revenue. To others, it served merely as a springboard to stimulate growth until traffic from organic search results kicked in. […]
Explore more
Lawyer Reputation Management: How to Manage a Law Firm’s Reputation Online
Are you worried about what potential customers discover about you online? Wondering what the ways to manage the reputation of your law firm are? Let’s face it; when it comes to professional services, a great online reputation means more to a firm’s success than all its other marketing efforts combined. Your reputation – online reviews, […]
Explore moreLanding Pages for Lawyers: How to Create a Highly Converting Law Firm’s Landing Page
Are you thinking of launching landing pages to support your law firm’s PPC or Adwords campaign? Looking for advice or examples of the best landing pages for lawyers? Fact – The easiest way to increase the performance and effectiveness of a PPC campaign is by sending ad clicks to a targeted landing page. By doing […]
Explore more
Retargeting for Lawyers: The Ultimate Guide
Have you ever wondered what happens to people who visited your site but never reached out? Well, some might have just been browsing, without any intention to hire a law firm, of course. Their lack of engagement comes as no surprise, then. But I think it’s safe to assume that the majority of your website […]
Explore more
Marketing Professional Services: The 7 Pillars of Growth
Marketing professional services: Discover how to market professional services and the 7 pillars of professional services marketing.
Explore more
What is Click Fraud: How to Prevent Losing Ad Budget to Fraud
Did you know that for every $3 you spend to advertise online, $1 might be lost to click fraud? Now, I admit that the figure might not seem significant at first. It’s only a buck, after all. But think of it this way – How many more leads could you generate with that 30% of […]
Explore more
Why Every Local Business Needs a Blog
Every year, it seems like a new social media app takes over the digital world and claim to be the new “it” platform for digital communication and marketing. And while it is true that earlier adopters can benefit from leveraging a new platform, local businesses want to make sure in addition to the latest social […]
Explore more
Legal Marketing Metrics: Key Performance & Opportunity Indicators
CPC, CPM, CTR … the advertising business has no shortage of acronyms. In this article, we’ll clarify the jargon and explain how understanding these key metrics help business owners understand their marketing performance and identify possible opportunities. The eight metrics we break down below are ones every legal marketer should know. We’ll also introduce less-monitored […]
Explore more
Mobile Geofencing: The Next Big Thing In Legal Advertising
For many lawyers, search advertising is a necessary evil. You know you need to do it as—well, let’s face it—all of your competitors are already advertising on Google, and a whopping 76% of consumers go straight to the search engine giant when researching their legal options. But you also know that jumping on the Google […]
Explore more
How to Avoid Violating ADA Rules on Your Website
If you have a business with a storefront or other brick-and-mortar space, you are probably already aware of what’s known as ADA compliance. The Americans with Disabilities Act of 1990 (ADA) may be most commonly known for its rules regarding building accessibility. However, there are many other facets of this law, which protects disabled individuals […]
Explore more