How Combining SEO and PPC Will Drive You More Traffic and Leads
Many companies seem to think that their SEO and PPC campaigns are two completely different (and even unrelated) things. But think about it; in spite of the difference in the medium – one channel focuses on paid ads, the other on building your organic search presence – each aims to deliver the same result: More […]
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How We Select the Best Keywords for Professional Service Firms
But the truth is that the number of keywords you rank for doesn’t matter that much. What matters is the quality of those keywords and the commercial opportunity they offer. So, if you wonder why your agency targets only a small number of search phrases or why they don’t focus on seemingly large traffic keywords, […]
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3 Benefits of Utilizing Marketing Automation
Marketing automation has become an essential tool for businesses in today’s digital age. With the advancement of technology, marketing automation has transformed the way businesses engage with their customers, streamline their marketing efforts, and improve their overall marketing performance. In this article, we will explore three key benefits of utilizing marketing automation in your business, […]
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What is SEO ROI: How to Calculate the ROI of Organic Traffic
SEO ROI: How to Calculate and Measure the ROI from Organic Traffic Are you considering launching an SEO strategy for your company? Wondering what sort of ROI could SEO deliver? I know that it sounds cliche but it actually is true – SEO truly is one of the most powerful digital marketing channels. There’s plenty […]
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What’s The Most Challenging Thing About Law Firm SEO?
Mention search engine optimization (SEO) to any lawyer, and you’ll probably get reactions ranging from confusion to anxiety. After all, lawyers are focused on running their firm and helping their clients and aren’t always experts in marketing. While most lawyers understand how important it is to grow their client base with digital marketing, many think […]
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SEO Planning: Why SEO Shouldn’t Be an Afterthought
There is a ridiculously simple hack to generating massive organic growth: Focus on SEO from the very beginning. Doing this one thing results in having a website that follows the best practices, acquires authority faster, and eventually, rises to the top. Unfortunately, more often than not, it’s the opposite that happens. For many new companies, […]
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SEO Tags: 8 Tags Critical for Rankings and Traffic
I imagine that SEO must seem like a really weird digital marketing channel at first. Well, you can’t dispute its effectiveness, of course. But doesn’t it seem a little strange that so much of your success with driving organic traffic relies on optimizing things that no one ever sees? Take SEO tags, for example. Users […]
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