Bilingual Law Firm Marketing
Bilingual attorneys are an asset to their law firms. As in many other industries, firms benefit...
Legal Marketing Metrics: Key Performance & Opportunity Indicators
CPC, CPM, CTR… the advertising business has no shortage of acronyms. In this article,...
Mobile Geofencing: The Next Big Thing In Legal Advertising
For many lawyers, search advertising is a necessary evil. You know you need to do it as—well,...
Four More SEO Myths To Let Go Of
Businesses are becoming increasingly competitive as the Internet makes it increasingly easy to...
Local Service Ads: New SERP Feature for (Some) Lawyers
Local Service ads allow potential customers or clients to directly connect with businesses that...
How to Avoid Violating ADA Rules on Your Website
If you have a business with a storefront or other brick-and-mortar space, you are probably...
10 Tips to Take Full Advantage of Your Google My Business Listing
Your Google My Business listing tells people a lot about your business: what you do, where...
What’s A Good CPC For My Industry?
The most common questions we hear from advertisers is, “How many clicks can I get for my...
What You Need to Know About Two Big Changes to Google
Google is constantly changing an improving to provide searchers with the best information...