At Envoca Search Marketing, we improve client's placement in Google while developing new channels and increasing website conversions.

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April 25, 2020 Envoca Search Marketing

Google Revamped Its “Test My Site” Mobile Speed Tool

Google has recently revamped its Test My Site tool, which shows the average loading speed of a website on mobile devices. It also offers insight into fixing issues to make your website better on mobile. The biggest change here? Google is now using a 4G connection to test the site speed instead of a 3G […]

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February 25, 2019 Allison

What You Need to Know About Two Big Changes to Google

Google is constantly changing an improving to provide searchers with the best information possible. Two changes to Google this year may affect your business’s marketing. Here’s the rundown. Google Discontinued Messaging via Google My Business App The messaging feature on Google My Business app relied on Google Allo, a messaging app that Google discontinued in […]

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December 5, 2018 Envoca Search Marketing

Why Your Business Should Be Embracing Voice Search

Voice Search is undeniably growing at a rapid pace, and for good reason — it’s fast, convenient, and allows you to search on the go. It’s becoming well integrated into the devices consumers are using. Voice search has taken a good percentage of total searches across the world, thanks to AI assistants like Siri, Alexa, […]

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June 25, 2018 Envoca Search Marketing

Mobile Businesses: How to Use Service Areas in Google My Business

If you have a mobile business – like a plumbing service, landscaping company, traveling dog grooming service, or any other company that is on the move – we have good news for you. Google wants to help service area businesses (SABs), meaning those who serve multiple areas, by showing their service areas and business information […]

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March 25, 2018 Envoca Search Marketing

How to Reply to Client or Customer Reviews on Google

For business owners and agencies, responding to client and customer reviews on Google is even easier. Until now, you had to open the Google My Business mobile app to reply to reviews on the platform. This restriction was troubling for some users, as many found the Google My Business app confusing. Business owners can now […]

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January 25, 2018 Allison

Evidence Mounts that Click-through Rates Affect Ranking

Although most of us in the industry already knew (without even a hard proof) that a click-through rate does affect the ranking of a site, we now have the proof. Wall Street Journal has obtained an integral Google document via the U.S. Freedom of Information Act that says the Google indeed uses click-through rate as […]

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October 25, 2017 Allison

How to Use Structured Data Product Markup Reporting in the Search Console

In 2019, Google Search Console added Structured Data Product Markup reporting. It’s a new way for merchants to provide up-to-date and accurate product information, which Google notes is key to successful shopping journeys. Many companies add structured data markup to their websites to ensure Google has a correct understanding of products they sell. Websites that […]

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June 26, 2017 Envoca Search Marketing


Search engine optimization is the chameleon of digital marketing; it’s constantly evolving to harmonize with its ever-changing background. Which means: the tools you used to boost your site’s ranking one year may send it crashing down the next. Here’s what you need to know for SEO in 2017:

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April 25, 2017 Allison

How to Harness the Power of Yelp to Boost Search Rankings

If you run a business that relies on local search traffic, Yelp may be an essential asset to your business’s online strategy. Businesses can also establish a presence on Yelp to communicate with the community of users built up on the app. These options put you in the driver’s seat where your business is concerned, […]

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April 25, 2017 Allison

How to Know if Your Business Qualifies for a Google My Business Listing

A verified Google My Business listing can take your company to new heights. When your listing is verified, it gets a major boost in the search engine results page (SERP). It also appears on Google Maps and local pack. Having a verified listing on the Google My Business increases the chances of your website appearing […]

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