Bilingual Law Firm Marketing
Bilingual attorneys are an asset to their law firms. As in many other industries, firms benefit not only from the stronger communication factor, but also the cultural competence and understanding of bilingual speakers, particularly those with native fluency. For example, as the American Bar Association points out, counsel who speak the...
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Legal Marketing Metrics: Key Performance & Opportunity Indicators
CPC, CPM, CTR… the advertising business has no shortage of acronyms. In this article, we’ll clarify the jargon and explain how understanding these key metrics helps business owners evaluate marketing performance and identify opportunities. The eight metrics we break down below are ones every legal marketer should know. We’ll also...
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Mobile Geofencing: The Next Big Thing In Legal Advertising
For many lawyers, search advertising is a necessary evil. You know you need to do it as—well, let’s face it—all of your competitors are already advertising on Google, and a whopping 76% of consumers go straight to the search engine giant when researching their legal options. But you also know that jumping on the Google […]
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Four More SEO Myths To Let Go Of
Businesses are becoming increasingly competitive as the Internet makes it increasingly easy to find the best services, deals, and products. So, it’s safe to say that your marketing strategy is directly proportional to how well you stack up against the competition. Whether through search engine optimization (SEO), social media outreach, thought...
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