What is Click Fraud: How to Prevent Losing Ad Budget to Fraud
Did you know that for every $3 you spend to advertise online, $1 might be lost to click fraud? Now, I admit that the figure might not seem significant at first. It’s only a buck, after all. But think of it this way – How many more leads could you generate with that 30% of […]
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What is Google Screened: How You Can Boost Customer Confidence and Get More Inquiries
Have you ever found yourself searching for service providers in Google, unable to decide whom to choose? Every company in the search results looked the same, after all. It seemed almost impossible to tell which service would be the most trustworthy of them all, right? Unfortunately, your potential customers face the same dilemma. Granted, local...
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Google Revamped Its “Test My Site” Mobile Speed Tool
Google has recently revamped its Test My Site tool, which shows the average loading speed of a website on mobile devices. It also offers insight into fixing issues to make your website better on mobile. The biggest change here? Google is now using a 4G connection to test the site speed instead of a 3G […]
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Why Every Local Business Needs a Blog
Every year, it seems like a new social media app takes over the digital world and claim to be the new “it” platform for digital communication and marketing. And while it is true that earlier adopters can benefit from leveraging a new platform, local businesses want to make sure in addition to the latest social […]
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