7 Things to Do in the Next Hour to Increase Leads on Your Website
A lot has changed since we began creating websites and building search engine optimization (SEO) in 2005. The tactics and techniques that attracted leads back then are very different than those we use today. Anyone with a website has to keep up with the times in order to maintain good rankings in search results. If […]
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Bilingual Law Firm Marketing
Bilingual attorneys are an asset to their law firms. As in many other industries, firms benefit not only from the stronger communication factor, but also the cultural competence and understanding of bilingual speakers, particularly those with native fluency. For example, as the American Bar Association points out, counsel who speak the...
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Legal Marketing Metrics: Key Performance & Opportunity Indicators
CPC, CPM, CTR… the advertising business has no shortage of acronyms. In this article, we’ll clarify the jargon and explain how understanding these key metrics helps business owners evaluate marketing performance and identify opportunities. The eight metrics we break down below are ones every legal marketer should know. We’ll also...
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Mobile Geofencing: The Next Big Thing In Legal Advertising
For many lawyers, search advertising is a necessary evil. You know you need to do it as—well, let’s face it—all of your competitors are already advertising on Google, and a whopping 76% of consumers go straight to the search engine giant when researching their legal options. But you also know that jumping on the Google […]
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