At Envoca Search Marketing, we improve client's placement in Google while developing new channels and increasing website conversions.

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January 25, 2018 Allison

Evidence Mounts that Click-through Rates Affect Ranking

Although most of us in the industry already knew (without even a hard proof) that a click-through rate does affect the ranking of a site, we now have the proof. Wall Street Journal has obtained an integral Google document via the U.S. Freedom of Information Act that says the Google indeed uses click-through rate as […]

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October 25, 2017 Allison

How to Use Structured Data Product Markup Reporting in the Search Console

In 2019, Google Search Console added Structured Data Product Markup reporting. It’s a new way for merchants to provide up-to-date and accurate product information, which Google notes is key to successful shopping journeys. Many companies add structured data markup to their websites to ensure Google has a correct understanding of products they...

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September 14, 2017 Envoca Search Marketing

Why Your Company Needs to Transition to HTTPS to Keep Up with Internet Security

If your website does not currently use HTTPS and an SSL certificate, users might see a warning from Google saying your website is unsafe. The rollout of Google’s newest security measure did not come out of the blue. In fact, Google began calling for “HTTPS everywhere” in 2014 and urging website owners to get on […]

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August 20, 2017 Envoca Search Marketing

Two Prominent Family Law Firms. Now One Amazing Team

In 2017, two prominent family law firms merged into one amazing team, and we have enjoyed showcasing the impressive work they do. Check out their family law website here: https://www.petrellilaw.com Petrelli Previtera, LLC is one of the top family law firms in the area with offices in New Jersey, Philadelphia, Norristown, and West Chester, PA....

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