8 Most Important SEO Metrics for a Local Business
Do you sometimes question your SEO performance, even though everyone is convinced that your business is doing well in Google? Let’s face it; at first, measuring SEO success seems relatively easy. You just need to review some SEO metrics, and as long as all numbers keep going up, everything seems fine. Or is it? You […]
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Local PPC Ads: How to Use Geotargeting to Grow Professional Services
How would you feel if you could tell a person hunting for a new house about your building business? Or introduce your family law practice to people visiting the courthouse? That would be some business opportunity, wouldn’t it? Those people, most likely, would be in dire need of your professional services, after all. Not to […]
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Marketing Professional Services: The 7 Pillars of Growth
Marketing professional services: Discover how to market professional services and the 7 pillars of professional services marketing.
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What is Click Fraud: How to Prevent Losing Ad Budget to Fraud
Did you know that for every $3 you spend to advertise online, $1 might be lost to click fraud? Now, I admit that the figure might not seem significant at first. It’s only a buck, after all. But think of it this way – How many more leads could you generate with that 30% of […]
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